Privacy Policy

Last updated: Dec 01, 2025

Umaitha operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Umaitha is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

  • Account information including your username, password, security questions, preferences and settings.

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences, to manage your account, and to personalize your shopping experience.

Marketing and Advertising

We use your personal information to send marketing communications and show advertisements based on your activity on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, secure the Services, and detect or prevent fraudulent or malicious activity.

Communicating with You

We use your information to provide customer support and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with law, respond to legal requests, or enforce our terms and policies.

How We Disclose Personal Information

We may disclose your personal information:

  • With Shopify, vendors, and service providers (e.g., payment processing, shipping, data analytics).

  • With business and marketing partners for personalized advertising.

  • When you request or consent to sharing information with third parties.

  • With our affiliates or corporate group.

  • As part of business transactions, legal compliance, or to protect our rights and users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information as part of the Services. Shopify may process your data across different regions. To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may link to third-party websites. We are not responsible for their privacy or security practices. You should review their policies before providing any information.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority.

Security and Retention of Your Information

We implement safeguards to protect your data, but no system is perfectly secure. We retain personal information as long as necessary for business, legal, or security purposes.

Your Rights and Choices

Depending on your location, you may have rights such as:

  • Right to access / know

  • Right to delete

  • Right to correct

  • Right to portability

  • Right to opt out of sale or targeted advertising

  • Rights under UK/EEA laws (e.g., restrict processing, withdraw consent)

You may exercise your rights through the Services or by contacting us.

Complaints

You may contact us with complaints. Depending on your jurisdiction, you may also contact your local data protection authority.

International Transfers

We may transfer, store, or process your personal information outside your country. Transfers from the UK/EEA are safeguarded via Standard Contractual Clauses or equivalent mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this site with a revised "Last updated" date.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, please contact us:

📩 Email: info@umaitha.com
🌐 Website: https://umaitha.com
📍 Address: Ajman, United Arab Emirates

For data protection purposes, Umaitha is the data controller of your personal information.